Back at the end of March & beginning of April I blogged about a hiccup with the presentations at the British Snowboard Championships.Â When the medals were presented Sam Rogers was given Gold in her age group while Becky Cullum was missed off the podium completely despite the fact that both she and Sam had qualified for the overall finals and the other 2 girls on the podium hadn’t, meaning that at the very least Becky should have placed 2nd.Â It turned out that actually Becky had beaten Sam into 2nd place and should have been on top of the podium.
The Boyf and I have just sat down and watched the recently released video podcast from Animal who sponsor Sam and I was interested to see them promoting Sam as the winner.Â So the question is, were they informed of the change of placings by the event organisers? And if so do you think they are wrong for using the footage, thereby leading the uninformed to believe their rider won whereas Becky’s sponsors are unable to use footage or photos to promote her win as there was none?
Knowing both riders involved I know this was a tough situation for them both and it’s a shame that the footage made it into a film edited over a month after the event as opposed to “live” footage as it happened.
Do things like this affect how you feel about a brand and make you less likely to buy products or attend events?Â Or is it simply just a passing media misrepresentation that doesn’t bother you?
I’d be interested to know your thoughts so do leave a comment